WRITER & EDITOR
About
Katherine "Kat" Yocum (she/her) is a witty storyteller and editorial strategist with a flair for designing proprietary frameworks and shaping resonant brand narratives. With a unique blend of marketing insight and creative finesse, Yocum brings over six years of experience in crafting content that doesn’t just engage but actively advocates for a more inclusive future.
Her academic foundation—a Master of Arts in Writing and a Bachelor of Arts in English—has honed her expertise in narrative depth, precision editing, and research-driven storytelling. These abilities empower Yocum to engage deeply with every project, blending analysis and creativity in ways that make brands unforgettable.
Throughout her career, Yocum has continuously pushed boundaries, introducing sustainability initiatives and leveraging AI and inclusive strategies to create communications that resonate across diverse audiences. As a Founding Copywriter & Editing Lead, she has not only developed impactful content but has also pioneered strategies that boost engagement and forge lasting connections. Known for her versatility and dependability, Yocum consistently goes above and beyond, adeptly taking on diverse tasks and completing them precisely and efficiently.
Beyond the professional realm, Yocum is driven by a fervent dedication to equity, the arts, and well-being, weaving this mission-driven focus into every project. Her commitment to thoughtful, purpose-driven writing supports her mission to reimagine leadership, amplify diverse voices, and contribute meaningfully to the conversations that matter.
Select Works
Branding, Books, & Web Content
eBooks & White Papers
Emails & Social Posts
Work Featured In:
Experience & Education
2022 — Present
Copywriter & Editing Lead, BREAKTHRU Brands
2021 – 2022
Development Coordinator, Chicago History Museum
2017 – 2021
Content & Social Media Specialist, Orange Marketing Group
2020 – 2021
Copywriter & Editorial Assistant, Spalding University
Master of Arts; Writing
Spalding University
Bachelor of Arts; English
Grace College
Racial Equality & the Law
University of Akron
Awards & Certifications
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Invited Guest Lecturer, Grace College, 2023
Emerging Writer Award, Spalding University, 2020
Excellence in English Award, Grace College, 2020
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Summa cum laude distinction, Grace College, 2020
Alpha Chi National Honor Society, Grace College, 2019
Dean’s List, Grace College, 2017 - 2020
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Editing Mastery Certification, LinkedIn, 2023
Blackbaud Altru Fundamentals, Blackbaud, 2021
Inbound Marketing Certification, HubSpot, 2021