WRITER & EDITOR


About

Katherine "Kat" Yocum (she/her) is a witty storyteller and editorial strategist with a flair for designing proprietary frameworks and shaping resonant brand narratives. With a unique blend of marketing insight and creative finesse, Yocum brings over six years of experience in crafting content that doesn’t just engage but actively advocates for a more inclusive future.

Her academic foundation—a Master of Arts in Writing and a Bachelor of Arts in English—has honed her expertise in narrative depth, precision editing, and research-driven storytelling. These abilities empower Yocum to engage deeply with every project, blending analysis and creativity in ways that make brands unforgettable.

Throughout her career, Yocum has continuously pushed boundaries, introducing sustainability initiatives and leveraging AI and inclusive strategies to create communications that resonate across diverse audiences. As a Founding Copywriter & Editing Lead, she has not only developed impactful content but has also pioneered strategies that boost engagement and forge lasting connections. Known for her versatility and dependability, Yocum consistently goes above and beyond, adeptly taking on diverse tasks and completing them precisely and efficiently.

Beyond the professional realm, Yocum is driven by a fervent dedication to equity, the arts, and well-being, weaving this mission-driven focus into every project. Her commitment to thoughtful, purpose-driven writing supports her mission to reimagine leadership, amplify diverse voices, and contribute meaningfully to the conversations that matter.

Select Works

Branding, Books, & Web Content

eBooks & White Papers

Emails & Social Posts

Work Featured In:

Experience & Education

2022 — Present

Copywriter & Editing Lead, BREAKTHRU Brands

2021 – 2022

Development Coordinator, Chicago History Museum

2017 – 2021

Content & Social Media Specialist, Orange Marketing Group

2020 – 2021

Copywriter & Editorial Assistant, Spalding University

Master of Arts; Writing

Spalding University

Bachelor of Arts; English

Grace College

Racial Equality & the Law

University of Akron

Awards & Certifications

  • Invited Guest Lecturer, Grace College, 2023

    Emerging Writer Award, Spalding University, 2020

    Excellence in English Award, Grace College, 2020

  • Summa cum laude distinction, Grace College, 2020

    Alpha Chi National Honor Society, Grace College, 2019

    Dean’s List, Grace College, 2017 - 2020

  • Editing Mastery Certification, LinkedIn, 2023

    Blackbaud Altru Fundamentals, Blackbaud, 2021

    Inbound Marketing Certification, HubSpot, 2021