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Stacked Books

HELLO, I'M

Katherine Yocum.

Writer & Editor

YocumKatherine4_edited.jpg

Katherine Yocum

MA in Writing

  •    

BA in English

& Creative Writing

  • LinkedIn
  • [CITYPNG
About

About

MY BACKGROUND

Katherine "Kat" Yocum (she/her) is a seasoned copywriter and editor with an exceptional track record in crafting proprietary frameworks and advancing compelling brand narratives. With over five years of experience, Yocum specializes in merging marketing acumen with creative writing flair, all while upholding a strong dedication to justice.

Yocum's academic background, featuring a Master of Arts in Writing with a focus on creative writing for children and young adults, alongside a Bachelor of Arts in English, has furnished her with robust skills in long-form writing and meticulous editing. These skills have been instrumental in her ability to conduct thorough research and critical analysis, which are the hallmarks of her professional output.

Throughout her career, Yocum has shown an innovative spirit, integrating AI to enhance brand communications, and has been instrumental in developing inclusive content strategies for a diverse range of initiatives. As a Founding Copywriter & Editing Lead, Yocum has authored impactful content and has been a key contributor to materials that drive engagement and conversions.

Yocum's passion extends beyond her professional endeavors. She is deeply invested in academia, equity, arts & culture, as well as health & wellness. Yocum's commitment to excellence in writing is intertwined with her pursuit to effectuate positive change and to contribute meaningfully to the discourse in each of these areas.

Education & Experience

Education

WHAT I’VE LEARNED

Master of Arts; Writing

Spalding University – Louisville, KY

Specialization in writing for children & young adults

Completed in one year

Experience

WHERE I’VE WORKED

2022 — Present

Copywriter & Editor, BREAKTHRU Brands

2021 – 2022

Development Coordinator, Chicago History Museum

Bachelor of Arts; English

Grace College – Winona Lake, IN

Completed in three years

GPA: 3.96/4.0

Racial Equality & the Law

University of Akron – Akron, OH

Explored the racial injustice throughout American history, specifically through the eyes of the law

2017 – 2021

Content & Social Media Specialist, 212 Media Studios

2020 – 2021

Copywriter & Editorial Assistant, Spalding University

2019 -- 2020

Teacher’s Assistant and Content Tutor, Grace College

2018 -- 2019

Columnist, Grace College

2018 -- 2019

Assistant Director of the Council for Diversity & Inclusion, Grace College

Skills & Languages

WHAT I BRING TO THE TABLE

Content Research

Content Writing & Editing

Microsoft Software

AI Prompting

Email Marketing

Social Media Management

Intermediate Image & Design Tools

English

French

ASL

Skills & Languages
Awards & Interests

Publications & Projects

ASK ABOUT MY WORK

Awards & Certifications

WHERE I SHINE

Invited Guest Lecturer, Grace College, 2023

Emerging Writer Scholarship, Spalding University, 2020

Excellence in English Award, Grace College, 2020

Summa cum laude distinction, Grace College, 2020 

Alpha Chi National College Honor Society, Grace College, 2019

Dean’s List, Grace College, 2017 - 2020

Interests

OUT OF OFFICE

Arts & crafts

Health & fitness 

Theatre

Oat milk lattes

Travel

Writing fiction

Fashion

Vegan ice cream

Bagels

Cats

Editing Mastery Certification, LinkedIn, 2023

Blackbaud Altru Fundamentals, Blackbaud, 2021

Inbound Marketing Certification, HubSpot, 2021

Content Marketing Certification, HubSpot, 2020

Social Media Marketing Certification, HubSpot, 2019

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