WRITER & EDITOR
About
Katherine "Kat" Yocum (she/her) is a multidimensional copywriter and editor with an exceptional track record in crafting proprietary frameworks and advancing compelling brand narratives. With over five years of experience, Yocum specializes in merging marketing acumen with creative writing flair, all while upholding a strong dedication to justice.
Yocum's academic background, featuring a Master of Arts in Writing with a focus on creative writing for children and young adults, alongside a Bachelor of Arts in English, has equipped her with robust skills in long-form writing and meticulous editing. These skills have been instrumental in her ability to conduct thorough research and critical analysis, which are the hallmarks of her professional output.
Throughout her career, Yocum has shown an innovative spirit, integrating AI to enhance brand communications, and has been instrumental in developing inclusive content strategies for a diverse range of initiatives. As a Founding Copywriter & Editing Lead, Yocum has authored impactful content and has been a key contributor to materials that drive engagement and conversions.
Yocum's passion extends beyond her professional endeavors. She is deeply invested in academia, equity, arts & culture, as well as health & wellness. Yocum's commitment to excellence in writing is intertwined with her pursuit to effectuate positive change and to contribute meaningfully to the discourse in each of these areas.
Select Works
Branding, Books, & Web Content
eBooks & White Papers
Emails & Social Posts
Work Featured In:
Experience & Education
2022 — Present
Copywriter & Editor, BREAKTHRU Brands
2021 – 2022
Development Coordinator, Chicago History Museum
2017 – 2021
Content & Social Media Specialist, Orange Marketing Group
2020 – 2021
Copywriter & Editorial Assistant, Spalding University
Master of Arts; Writing
Spalding University
Bachelor of Arts; English
Grace College
Racial Equality & the Law
University of Akron
Awards & Certifications
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Invited Guest Lecturer, Grace College, 2023
Emerging Writer Award, Spalding University, 2020
Excellence in English Award, Grace College, 2020
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Summa cum laude distinction, Grace College, 2020
Alpha Chi National Honor Society, Grace College, 2019
Dean’s List, Grace College, 2017 - 2020
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Editing Mastery Certification, LinkedIn, 2023
Blackbaud Altru Fundamentals, Blackbaud, 2021
Inbound Marketing Certification, HubSpot, 2021