WRITER & EDITOR


About

Katherine "Kat" Yocum (she/her) is a multidimensional copywriter and editor with an exceptional track record in crafting proprietary frameworks and advancing compelling brand narratives. With over five years of experience, Yocum specializes in merging marketing acumen with creative writing flair, all while upholding a strong dedication to justice.

Yocum's academic background, featuring a Master of Arts in Writing with a focus on creative writing for children and young adults, alongside a Bachelor of Arts in English, has equipped her with robust skills in long-form writing and meticulous editing. These skills have been instrumental in her ability to conduct thorough research and critical analysis, which are the hallmarks of her professional output.

Throughout her career, Yocum has shown an innovative spirit, integrating AI to enhance brand communications, and has been instrumental in developing inclusive content strategies for a diverse range of initiatives. As a Founding Copywriter & Editing Lead, Yocum has authored impactful content and has been a key contributor to materials that drive engagement and conversions.

Yocum's passion extends beyond her professional endeavors. She is deeply invested in academia, equity, arts & culture, as well as health & wellness. Yocum's commitment to excellence in writing is intertwined with her pursuit to effectuate positive change and to contribute meaningfully to the discourse in each of these areas.

Select Works

Branding, Books, & Web Content

eBooks & White Papers

Emails & Social Posts

Work Featured In:

Experience & Education

2022 — Present

Copywriter & Editor, BREAKTHRU Brands

2021 – 2022

Development Coordinator, Chicago History Museum

2017 – 2021

Content & Social Media Specialist, Orange Marketing Group

2020 – 2021

Copywriter & Editorial Assistant, Spalding University

Master of Arts; Writing

Spalding University

Bachelor of Arts; English

Grace College

Racial Equality & the Law

University of Akron

Awards & Certifications

  • Invited Guest Lecturer, Grace College, 2023

    Emerging Writer Award, Spalding University, 2020

    Excellence in English Award, Grace College, 2020

  • Summa cum laude distinction, Grace College, 2020

    Alpha Chi National Honor Society, Grace College, 2019

    Dean’s List, Grace College, 2017 - 2020

  • Editing Mastery Certification, LinkedIn, 2023

    Blackbaud Altru Fundamentals, Blackbaud, 2021

    Inbound Marketing Certification, HubSpot, 2021