COPYWRITER & CONTENT STRATEGIST
About
Katherine “Kat” Yocum (she/her) is a storyteller who actually enjoys the editing process—which should tell you something about her attention to detail.
With an MA in Writing and a BA in English, she's spent her career crafting content that does more than fill space. Currently, she's a digital copywriter at an agency specializing in integrated fundraising for nonprofits, writing emails, web copy, and campaigns that move people to action (and open their wallets for good causes).
Before that, she worked as a copywriter, editor, and digital marketer across various industries. She's the person who notices when a brand's voice feels off, builds frameworks that actually make sense, and finds the narrative thread that makes everything click.
She brings a justice-minded lens to everything she writes. Whether she's crafting fundraising appeals or brand stories, she's thinking about who's missing from the conversation, how the work can be more inclusive, and how it contributes to a healthier planet.
When she's not writing, you'll find her at a local coffee shop, curled up on the couch with her cat, or making yet another bookstore run.
Select Works
Web Content, Branding, & Books
eBooks & White Papers
Email & Social Campaigns
Trusted by These Brands & Their Team Members:
Experience & Education
Senior Digital Copywriter, Lautman Maska Neill & Company
2025 - Present
Copywriter & Editing Lead, BREAKTHRU
2022 - 2024
Development Coordinator, Chicago History Museum
2021 – 2022
Digital Marketing & Content Specialist, Orange Marketing Group
2017 – 2021
Copywriter & Editorial Assistant, Spalding University
2017 – 2021
Master of Arts; Writing
Spalding University
Bachelor of Arts; English
Grace College
Racial Equality & the Law
University of Akron
Awards & Certifications
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Silver, Nautilus Book Awards, 2025 (for “Leadership Types”)
Distinguished Favorite, Independent Press Award, 2025 (for “Leadership Types”)
Digital Marketing Certification, HubSpot, 2025 -
Editing Mastery Certification, LinkedIn, 2024
Invited Guest Lecturer, Grace College, 2023
Blackbaud Altru Fundamentals, Blackbaud, 2021
Inbound Marketing Certification, HubSpot, 2021
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Emerging Writer Award, Spalding University, 2020
Excellence in English Award, Grace College, 2020
Summa cum laude distinction, Grace College, 2020
Dean’s List, Grace College, 2017 - 2020