COPYWRITER & CONTENT STRATEGIST


About

Katherine “Kat” Yocum (she/her) is a storyteller who actually enjoys the editing process—which should tell you something about her attention to detail.

With an MA in Writing and a BA in English, she's spent her career crafting content that does more than fill space. Currently, she's a digital copywriter at an agency specializing in integrated fundraising for nonprofits, writing emails, web copy, and campaigns that move people to action (and open their wallets for good causes).

Before that, she worked as a copywriter, editor, and digital marketer across various industries. She's the person who notices when a brand's voice feels off, builds frameworks that actually make sense, and finds the narrative thread that makes everything click.

She brings a justice-minded lens to everything she writes. Whether she's crafting fundraising appeals or brand stories, she's thinking about who's missing from the conversation, how the work can be more inclusive, and how it contributes to a healthier planet.

When she's not writing, you'll find her at a local coffee shop, curled up on the couch with her cat, or making yet another bookstore run.

Select Works

Web Content, Branding, & Books

eBooks & White Papers

Email & Social Campaigns

Trusted by These Brands & Their Team Members:

Experience & Education

Senior Digital Copywriter, Lautman Maska Neill & Company

2025 - Present

Copywriter & Editing Lead, BREAKTHRU

2022 - 2024

Development Coordinator, Chicago History Museum

2021 – 2022

Digital Marketing & Content Specialist, Orange Marketing Group

2017 – 2021

Copywriter & Editorial Assistant, Spalding University

2017 – 2021

Master of Arts; Writing

Spalding University

Bachelor of Arts; English

Grace College

Racial Equality & the Law

University of Akron

Awards & Certifications

  • Silver, Nautilus Book Awards, 2025 (for “Leadership Types”)

    Distinguished Favorite, Independent Press Award, 2025 (for “Leadership Types”)

    Digital Marketing Certification, HubSpot, 2025

  • Editing Mastery Certification, LinkedIn, 2024

    Invited Guest Lecturer, Grace College, 2023

    Blackbaud Altru Fundamentals, Blackbaud, 2021

    Inbound Marketing Certification, HubSpot, 2021

  • Emerging Writer Award, Spalding University, 2020

    Excellence in English Award, Grace College, 2020

    Summa cum laude distinction, Grace College, 2020

    Dean’s List, Grace College, 2017 - 2020